In an inspiring move to support Kenya’s small and medium-sized enterprises (SMEs), Safaricom has hosted its first-ever SME Exhibition in Nairobi.
The event, themed “Accelerating MSME Growth through Adoption of Technology and Innovation,” has brought together over 100 local businesses eager to showcase their creativity and potential in the evolving market.
The exhibition is not just a display of products and services but an avenue to highlight how technology can propel SMEs to new heights.
By featuring Safaricom’s innovative Grow My Business Platform, the event provides a dynamic space for businesses to demonstrate their solutions while engaging with potential collaborators and investors.
Peter Ndegwa, CEO of Safaricom, expressed his enthusiasm about the positive impact the event could have on Kenya’s MSME landscape.
He reiterated Safaricom’s commitment to fostering entrepreneurship and creating an environment ripe for innovation.
“Our goal is to empower MSMEs by providing the right tools, connections, and platforms that will drive growth and competitiveness,” Ndegwa explained.
Cynthia Kropac, Safaricom’s Chief Enterprise Business Officer, further emphasized the company’s dedication to supporting sustainable growth.
“By creating spaces where businesses can thrive, we contribute to the economic and social prosperity of Kenya. This is just the beginning of a journey to empower entrepreneurs and amplify their success,” she said.
The exhibition showcased an exciting array of exhibitors from various sectors, including agribusiness, manufacturing, trade, and services.
Each participant displayed their unique blend of creativity and resilience, reinforcing the critical role SMEs play in boosting local and regional economies.
For many, the event was more than just a networking opportunity—it was a celebration of the innovation, determination, and potential that small businesses bring to the table.
With the continued support of corporate partners like Safaricom, Kenya’s MSME sector is poised for growth, ready to make its mark on the global stage.
