Content creator Director Trevor has issued a cautionary warning to men about the pitfalls of sharing YouTube channels with their partners, stating that they often face the biggest challenges after a breakup.
Speaking in an eye-opening interview with Dr. King’ori, Trevor shared insights into the dynamics of couple-centric content and how it disproportionately impacts men once the relationship ends.
Trevor, known for his candid discussions, explained that much of the audience attention in couple content gravitates toward the woman.
This, he argued, creates a tough situation for men when the relationship dissolves.
“The moment you come online as a couple, as a guy, know that things won’t be easy when you break up,” Trevor explained.
“The woman will end up being three or more times bigger than you. Most times, people watch couple’s content because of the woman. Why would people watch how you wake up as a man?”
His words hold weight, particularly after his own public breakup with fellow content creator Mungai Eve in February 2024.
The split sparked a whirlwind of changes for both creators, but it was Trevor who faced a significant rebranding challenge.
After their breakup, Trevor quickly took charge of the “Mungai Eve” YouTube channel once a joint venture that had amassed nearly 800,000 subscribers rebranding it as “Kenya Online Media.”
He emphasized that Mungai’s services were no longer needed, signaling a clear division of their content creation paths.
Trevor also took control of another channel, Insta Fame, which had previously been associated with Mungai Eve, and had a subscriber base of over 105,000.
However, Mungai Eve demonstrated remarkable resilience in the face of the breakup.
Just a few weeks after their split, she launched a new YouTube channel and saw rapid growth.
By March 2024, she celebrated reaching 100,000 subscribers just five days after the launch showcasing her strong personal brand and ability to rebuild from the ground up.
